Adlook

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Industry: AdTech

Business model: B2B Media Buying

Mission Type: Sales strategy

Main contact: Jacek Celinski, Head of Sales EMEA

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Context & Challenges

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Adlook, a global player in cookieless advertising, empowers brands to reach and engage their audiences through privacy-first programmatic campaigns, while ensuring compliance with GDPR and evolving data privacy regulations.

Part of RTB House, the Polish company Adlook decided to launch operations in France in September 2024. After several months of unsuccessfully searching for a Country Manager, Adlook chose to outsource the development of its go-to-market strategy to helyo, ensuring progress despite recruitment hurdles.

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Our Solution

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helyo was engaged for a 3-day mission, including two days dedicated to crafting a concise version of the GTM strategy, followed by a one-day delivery workshop with Adlook’s Sales Leadership team in Paris.Key recommendations focused on:

• optimizing the sales organization with a clearer book of business
• localizing and sharpening the USPs
• and ramping up marketing efforts to build stronger brand awareness

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