Explain

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Industry: PublicTech

Business model: B2B SaaS

Fundraising Stage: Seed

Mission Type: Fractional Chief Revenue Officer

Main contact: Guillaume Liegey, CEO

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Context & Challenges

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Explain provides a SaaS platform that helps companies access public procurement opportunities more easily.

The leadership team wanted to structure their commercial operations to support growth, especially in the context of launching a new high-potential product

Sales processes were inconsistent across business units, sales cycles lacked clear oversight, and the roles between Sales, Marketing, and Customer Success teams were not clearly defined.

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Our Solution

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A Fractional CRO fully embedded with your teams to cover the following topics:

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• Analysis and mapping of existing sales processes, with concrete and prioritized recommendations
• Structuring of commercial operations management tools: reporting, CRM, lead handling
• Solution to boost inbound lead generation through marketing
• Implementation of performance monitoring dashboards, along with actionable solutions to accelerate lead generation
• Strategic recommendations to support scaling up (organization, tools, methodology)

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3 key outcomes

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• Clear identification of growth drivers to prioritize efforts
• Implementation of robust activity tracking and performance monitoring
• Alignment of Sales, Customer Success, and Marketing teams to drive unified execution and a clear roadmap to scale

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Client Testimonial

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"A méthodical approach, genuine execution quality, and an ability to adapt to current challenges and constraints."

"We've reached a new milestone with helyo".  

— Guillaume Liegey, CEO Explain