Fairly Made

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Industry: FashionTech

Business model: B2B SaaS

Fundraising Stage: Series A round

Mission Type: Fractional Chief Sales Office

Main contacts: Laure Betsch (Co-CEO), Camille Le Gall (Co-CEO) and Valerio Martelli (CSO)

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Context & Challenges

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Fairly Made, a French leader in textile traceability and eco-design, enables fashion brands to measure and reduce their environmental impact while ensuring compliance with AGEC and EU transparency regulations.

Following its Series A round, Fairly Made has ambitious growth plans, including expanding into new markets and launching unique new solutions. While awaiting the arrival of its future CSO, Fairly Made has engaged helyo to audit its current operations and tackle the most pressing priorities to set up a commercial engine ready for scaling.

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Our Solution

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After an 8-day audit, helyo recommends that Fairly Made focus on:

• Strengthening its data and CRM infrastructure to run sales operations more effectively
• Accelerating lead generation by building a robust pre-sales engine
• Maximizing conversion rates through more targeted coaching of its teams

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Each of these priorities was initiated or delivered during the subsequent 3-month fractional CSO engagement.

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3 key outcomes

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• CRM efforts enabled the requalification of thousands of leads
• Coaching helped close a key deal, adding over $100K in ARR
• Focus on the pre-sales engine was initiated, with the delivery of a complete SDR team playbook and the launch of recruitment efforts

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Client Testimonial

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"Top-quality support, lightning-fast understanding of our sales challenges. A true plug-and-play solution you can adopt with total confidence."

— Camille Le Gal, CEO Fairly Made

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