Arrow

Industry: Commercial Real Estate

Business model:  Commission on sales

Mission: Sales Strategy

Contacts: Hélène Morvan (CEO)

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Context

Arrow is an agency specialized in the sale and rental of office spaces in Paris.

Experiencing strong growth over the past two years, the business still relies heavily on the CEO’s personal network, without a structured sales engine in place.

To reach ambitious revenue targets in 2026, Arrow aims to secure its current performance, streamline its processes, and lay the foundations for a scalable sales engine. To achieve this, Hélène engaged helyo to audit the organization and prepare the agency for a growth ramp-up starting in 2026.

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Solutions

During the 10-day audit, we focused on:

• Sales performance audit: analysis of revenue, growth, ARPA, sales productivity, etc.
• Sales funnel audit: evaluation of the entire journey from lead generation to re-business.
• CRM audit (HubSpot): assessment of structure, usage, and data reliability.
• Management audit: review of tracked KPIs and reporting tools.
• Talent audit: mapping of roles.

Definition and execution over one month of the top audit priorities.

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3 Key Results

Key figures + qualitative gains.

• +60% leads generated: creation of an outbound sales engine.
• Redesigned sales routines (1:1s, Weekly, QBRs): stronger management and better visibility on performance.
• Skills matrix implemented: clear mapping of team strengths, gaps, and development opportunities.

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Quote client

“I’m impressed by your ability to step into new businesses and grasp the challenges so quickly. Your team is brilliant.”

— Hélène Morvan, CEO, Arrow Paris

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